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Looks like it’s the end of Archie Andrews.

LOS ANGELES — Archie Andrews will die taking a bullet for his gay best friend. The famous freckle-faced comic book icon is meeting his demise in Wednesday’s installment of “Life with Archie” when he intervenes in an assassination attempt on Kevin Keller, Archie Comics’ first openly gay character. Andrews’ death, which was first announced in April, will mark the conclusion of the series that focuses on grown-up renditions of Andrews and his Riverdale pals.

“The way in which Archie dies is everything that you would expect of Archie,” said Jon Goldwater, Archie Comics publisher and co-CEO. “He dies heroically. He dies selflessly. He dies in the manner that epitomizes not only the best of Riverdale but the best of all of us. It’s what Archie has come to represent over the past almost 75 years.”

Those of us who grew up reading the fun-loving exploits of the kids at Riverdale High via the Archie Comic franchise might not have noticed the strange way that Archie and gang have “evolved” in the past few years under new ownership. Remember back in 2010 when the comic book introduced Kevin Keller as series’ first openly gay character, and the press release was hailed with praise and joy from the Left:

medium_4997053593“Kevin will appear in September’s VERONICA #202, in a story called “Isn’t it Bromantic?” Kevin Keller is the new hunk in town and Veronica just has to have him. After Kevin defeats Jughead in a burger eating contest at Pop’s Chocklit Shoppe, she desperately latches onto him. Mayhem and hilarity ensue as Kevin desperately attempts to let Veronica down easy and her flirtations only become increasingly persistent.”

Jon Goldwater, co-CEO of Archie Comics, released the following statement about this new character:

“The introduction of Kevin is just about keeping the world of Archie Comics current and inclusive. Archie’s hometown of Riverdale has always been a safe world for everyone. It just makes sense to have an openly gay character in Archie comic books.”     Read more via Sola Sisters

Also interesting to note that the comic book makes Christians look like the unloving monsters. And yes, some are unloving. But those of us who stand for biblical truth while sharing the hope we have in Christ in love…well, this video may be a little upsetting as you see how you are being systematically demonized in all sorts of media.

So, Archie will step in front and take a bullet for his friend. Admirable, yes. But again, the crescendo of “normalizing” and “evolving” continues as Romans 1 plays out before our eyes. Your thoughts?